Cosmetics brand Avon to leave Australia 'by end of 2018'

MOST of us probably grew up with a stash of Avon cosmetics in our cupboards.

But today the company announced it would be completely withdrawing from Australia by the end of 2018.

In a statement, the company confirmed Avon would close its operations in Australia and New Zealand by the end of the year, leaving the company’s 220 staff and more than 21,400 representatives facing an uncertain future.

The statement read: “As part of the company’s strategy to return Avon to long-term sustainable profitable growth, the focus will be on markets with the greatest potential for future growth to support its vision of becoming the world’s leading social beauty company.

“In line with this, after a thorough deliberation on our performance, the direct selling conditions in the market, and potential for growth, we have considered all options for the business and it is with much sadness that we are announcing our decision to exit the Australia and New Zealand markets.”

Current and former Avon reps have bombarded the Avon Facebook page with messages of disapproval.

Avon ANZ president and managing director Sharon Plant said it was a “sad day” for the company’s employees and representatives.

“As a management team our commitment and focus over the coming days, weeks and months is to support our people and the wider Avon community who are impacted by this decision,” she said.

“I would like to thank all the employees, representatives and customers who have supported Avon in Australia and New Zealand over the years.”

The cosmetics company, which was founded in New York in 1886, is famous for its direct-selling method.

It has branches throughout the globe, reaching Australia in 1963.

In 2016 the company had annual worldwide sales of $US5.7 billion — but the brand has struggled with plummeting sales for the past five years.

It remains the world’s fifth-largest beauty company and the second largest direct selling enterprise, although in 2016, the company sold off it’s American business with all operations now outside the US.

alexis.carey@news.com.au

Let's block ads! (Why?)