Woolworths has come under fire from the national consumer watchdog over the supermarket giant's claims that its disposable "eco" picnic wear is biodegradable.
The Australian Competition and Consumer Commission on Friday took action against Woolworths in the Federal Court, alleging its biodegradable W Select "eco" range was sold with false, misleading or deceptive claims.
Items from Woolworths' W Select eco range, which the ACCC alleges carried false, misleading or deceptive representations.
Photo: ACCC / SuppliedW Select eco picnic products, including cutlery, bowls and plates, are made from materials derived from cornstarch, sugarcane or other natural products, and were marketed as being "biodegradable and compostable".
"The ACCC alleges that by these labels Woolworths represented to consumers that the products would biodegrade and compost within a reasonable period of time when disposed of in domestic compost bins or conventional landfill sites in Australia," the commission said in a statement.
"The ACCC alleges Woolworths failed to make reasonable or adequate efforts to substantiate these biodegradability and compostability claims."
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